Writing a crowdfunding campaign that will really take off
07.03.19 | by Leonardo Rocchiccioli in innovation,
Creating a successful crowdfunding campaign is a challenge, so here are six tips to building the best campaign possible.
1. BACK TO BASICS – CHECK YOUR SPELLING!
I know this is obvious, but it’s also really easy to miss. As your campaign spreads from your most immediate network you’ll need to prove your credibility. More than that, your community needs to be inspired to care about this cause as much as you do, spelling mistakes will instantly make them feel like you wrote sloppily because you don’t care, and then why should they?
2. HOW DID YOU GET HERE?
Tell your potential donors how you came to this cause. Establish your relationship to the beneficiary. Is this a family member? A person you bumped into at school? An old friend? If it’s an “animal” category campaign, what kind of animal are you helping?
3. NEVER ASSUME WHAT SUPPORTERS KNOW
When you’re deeply involved with a cause its very easy to forget other people haven’t necessarily been living your reality or know about the world your discussing. If you’re working with a health condition take the time to it in an accessible way. If you have any partnerships to explain who/what they are. If you anticipate supporters having questions after reading your campaign then you should give them resources to answer these questions.
4. BE SPECIFIC
Your donors need to know you have a solid plan. Tell supporters how you plan to spend their money and the direct impact it will have. More concrete plans instill greater confidence in donors.
5. HIGHLIGHT YOUR NEED WHILE REMAINING POSITIVE
Find an image that remains positive about the future of your campaign while reminding your donors of why they should donate. Carlos is a guitar maker who recently found out he has M.S.. The picture of Carlos working his craft highlights what he has to lose as much as it shows him persevering, overcoming, and living his life to the fullest. It’s not gory and it’s not a sob story, it remains positive about Carlos’ future while highlighting why supporters should donate.
6. BEHIND THE SCENES
People love behind the scenes pictures. There’s something about it that makes us feel close and even intimate. Photos of daily life, or work being done towards the completion of the campaign are great for creating engagement and creating a sense of intimacy between your donors and the beneficiary.
There’s no such thing as the perfect campaign. Each particular story needs to be told in its own way. Think about what’s right for you and the cause you’re working with. In Wemion, Campaigns are never over, and you can always edit campaigns and missions – so don’t be paralyzed by a need to write the perfect Campaign. Keep editing and keep sharing.